THE BANQUET BEER
Coors was first introduced by Adolph Coors in April 1874. It's nicknamed the Banquet Beer. Legend has it that in the late 1800s, thirsty miners threw celebratory banquets, with Coors as the honorary beer because of its superior craftsmanship.
Prior to its nationwide distribution in 1981, Coors built a cult following, with presidents, movie stars and consumers toting the beer back from Colorado or making special trips to buy the uniquely crisp and drinkable beer.
Coors is brewed in the Rockies for a uniquely crisp, clean and drinkable "Mile High Taste."