It all began with a business trip to the Northwest. 

Jeff Polychronis and Peter Cole, business partners long before Squatters Pub Brewery came to be, had frequented brew pubs and noticed that they seemed to be "the" place to be for a lot of the locals. So after a year-long pub crawl, visiting more than 40 brew pubs throughout the west, and with a swill, a swallow and many nights of appreciating great beer, they decided it was time that Salt Lake had a brew pub of its own. Squatters Pub Brewery opened in downtown Salt Lake City on September 5, 1989.

By 1994, considerable demand existed for Squatters beers from restaurants, hotels, bars and resorts, which resulted in opening a production brewery to bottle and keg their brews. Jeff and Peter opened a second pub at Salt Lake City International Airport in 200 as well as merged their microbrewery operations for draft and bottle production with Wasatch Brewery, creating the Utah Brewers Cooperative. A third Squatters location opened in Park City in 2006. Salt Lake Brewing Company now operates 5 brewpubs, a wine and ale house and employees over 500 individuals.

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Utah Brewers Co-operative

“Where’s the beer? Where are the breweries?” 

Those were among the first thoughts Greg Schirf had after moving to Utah from Milwaukee in the early 80’s. Incredibly, drinking and brewery were all but forbidden. Greg took matters into his own hands and did what any self-respecting Midwesterner would do: He started a brewery. Wasatch was the very first brewery in Utah- and one of the first craft brewers in all of the U.S.- brewing award-winning brews since 1986.

​In 1988, Greg Schirf proposed another bill to the Utah Legislature making brewpubs legal in Utah and opened the first brewpub at the top of historic Main Street in the resort town of Park city. Wasatch continues to misbehave, turning out naughty beer after naughty beer year after year. 

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